Financial

Industry

Going Digital in the Financial Industry

Use these assets to relate the industry business value of APIs and Apigee to a diverse set of prospects that span business and IT

Savvy companies are taking API's, turning them into products, and taking those products to market by building new channels and new routes to market. They are finding new ways to do distribution with APIs, and are building ecosystems around their businesses.

Challenge

From mobile banking to the IoT Devices, digital has made banking available 24/7 and accessible from a train, on a wrist and from a pocket. Financial Institutions need to constantly provide innovation on top of traditional services via apps at the speed of a customer’s expectation but this can be just the tip of the iceberg. The challenge and opportunity starts with linking and orchestrating all these channels of interactions so they are seamless to the customer, optimized in real time for the bank and integrate all services in real time that can deliver the innovative Omni-channel approach.  

Value

The Age of Assistance is here. In this new age, digital disruption is occurring at every level in the banking industry. The culmination of several powerful trends, including: rising regulatory pressures which are compressing margins; evolving customer expectations and declining branch traffic; and stiff competition from non-traditional competitors are posing existential threats to traditional banks. Banks must now digitally transform to be able to think in new and innovative ways.

Go To Market Assets

High level Apigee industry specific sales plays and guides to give partner account executives ability to joint sell the financial solution.

Opportunities and Industry Trends

For financial opportunities, the ability to provide executive and line of business managers ROI and business values, executive summaries is important to provide the expertise and know how of their business.

Customer References and Guides

Use the customer references as a tool to get the opportunity to commit to the next phase of the sales process. Include are key references in the financial industry of top clients using our platform.